Big actors of the finance* industry are choking the Amazon to death.
Every day, ancient magical trees are slashed or burnt down to make way for hectares of soybean farms. And every day, HSBC, BlackRock, and AXA pour more cash into the companies holding the chainsaws.
You can stop the destruction: on Thursday the world’s biggest financial actors are meeting in Paris. It’s a huge PR stunt designed to convince investors that these financial giants are climate-friendly.
And now picture this: while hundreds of attendees queue to get in, a heartbreaking video of the Amazon burning is rolling on billboards right outside the event, linking it directly to the likes of HSBC and co.
Any hope of burying their Amazon-killing investments will be slashed -- and they’ll have no choice but to pull their money from soya deforestation. But we can’t do this without you.
Can you chip in to stop these big financial actors from wiping out the Amazon?
*In a previous email SumOfUs mistakingly called BlackRock and Axa "banks." BlackRock is an asset manager and Axa is a bank, but also an insurer.