Kellogg’s is depriving children in Mexico of vital nutrients -- just to squeeze out more profit.
The cereal giant has been sneakily slashing away at the nutritional content of its most popular brands on the Mexican market, misleading parents into thinking they’re buying their kids a healthy breakfast when all they’re getting is sugar and empty calories.
Over a million Mexican children suffer from malnutrition. Kellogg’s, which makes four of the country’s five best-selling kids’ cereals, could easily make a huge difference by fortifying their food with the vitamins and minerals they need.
Will you add your voice to the local campaigners and experts calling on Kellogg's to quit being so greedy?
Kellogg’s has made commitments to help fight malnutrition across the world, even saying it would fortify its cereals to meet the “specific needs” of local markets. But a new report by our partners at Changing Markets shows that it has in fact been taking out some of the key nutrients in its cereals in Mexico.
Iron. Calcium. Vitamin B. These are some of the most common vitamins and minerals that are missing in Mexican kids’ diets -- yet over the past five years, Kellogg’s has been leaving them out of its most popular products and quietly hoping parents wouldn’t notice.
Tell Kellogg’s to guarantee kids in Mexico a healthier breakfast.