Update July 2019: KFC has become the first UK fast food outlet to sign up to the Better Chicken Commitment. If KFC can do it, why not McDonald's?
Chickens reared for the McDonald's menu come from farms described as ‘hell on earth’.
Bred to grow too big, too fast, they can barely walk from the weight of their own oversized bodies. Their legs burn from the toxic fumes of their own waste.
Why? To make McNuggets and McChicken sandwiches.
But it doesn’t have to be this way. A leading group of animal charities has pulled together the Better Chicken Commitment (BCC): a set of ambitious standards to radically improve animal welfare at these hellish farms. Pret, ASK Italian, Zizzi, Prezzo have already signed up... but not McDonald’s.
Here’s where you come in.
McDonald’s slick marketing campaigns can easily have us fooled into thinking these chickens enjoy stress-free lives roaming open fields. The company even released a whitewashed welfare ‘policy’ -- a ‘policy’ that not a single serious animal protection NGO has supported.
But here's the trick, public pressure has forced McDonald’s to make real changes in the past. Back in 2015, it switched to cage-free eggs in the US and Canada -- because people like you demanded it. Let’s use that same pressure to score an even bigger win for farmed chickens.
With a McDonald’s restaurant in almost every neighbourhood, the fast-food giant has no excuse to cut corners on animal welfare. It’s about to endure a PR nightmare unless it signs up to the Better Chicken Commitment. Our expert partners at The Humane League UK have been fighting tooth and nail to get McDonald’s to make its pledge -- so we just need your name to expose this cruel secret and push for real action today!
We know that when SumOfUs members like you take a stand for what’s right, together we can get McDonald’s to change its ways. After all, we’ve done it before.
Take plastic straws. Almost half a million members like you forced it to ditch them in UK restaurants last year. That’s a hell of a lot less plastic clogging up our oceans and killing the animals living in them. Members will be watching McDonald's straw plans very closely and working with disability activists to hold it accountable that its plan ensures a safe and useable product that is accessible for disabled people.
And members like you forced McDonald's to commit to a deforestation-free palm oil policy. When we expose the ugly side of corporate giants -- like McDonald's -- they take action to protect their brand. And in doing so we score a massive victory for our planet, and the animals we share it with.
Tell McDonald’s: I'm not lovin' it until you sign up to the Better Chicken Commitment!