Update: Great News! Donut giants Krispy Kreme and Dunkin' Donuts just took the steps to save tigers – agreeing to source responsible palm oil and protecting the rainforest that are home to nearly extinct tigers. And Tim Horton's just followed suit -- agreeing to source all its palm oil sustainably. Now it needs to follow up its commitment with timelines and policy. Add your voice now to the petition!
A piping hot double double and a bag of Timbits has got most of us through school exams, 5am hockey practice, and countless other small and large moments in our lives. But now those same doughnuts are pushing orangutans, Sumatran tigers, and countless other species to the brink of extinction.
That grease left over in your napkin after eating one of its delicious Timbits? It's palm oil -- grown by clearing tropical rainforests for plantations. Many of the world's biggest palm oil consumers like Kellogg's and Nestlé have moved fast to source more responsibly. But Tim Hortons lags behind.
Tim Hortons knows the issue is important and says it will think about doing something in the future, but the tigers don't have that much time -- and pressure from us could convince them to do something now!
Tell Tim Hortons that its doughnuts can still be delicious without being doused in rainforest destruction.
There are only 400 Sumatran tigers left in the wild -- and the longer that Tim Hortons drags its feet on sourcing responsible palm oil, the closer these tigers edge towards extinction. Tim Hortons should -- and can afford to do the right thing. Just last week, the company’s stock price skyrocketed to an all-time high thanks to a surge in its quarterly earnings. A change in palm oil sourcing would hardly make a dent on future earnings.
The iconic coffee shop has recognized that palm oil is a big problem and yet it hasn’t changed its “no questions asked” approach to palm oil. Tim Hortons keeps buying from suppliers like IOI Loders Croklaan and Bunge who sell palm oil from burnt down forests, destroyed peatlands and ruined homes of Sumatran tigers and orangutans.
Right now, the palm oil industry is undergoing a massive shift towards true sustainability. Because of public demand from SumOfUs and our allies, many large companies like Kellogg's and suppliers like Wilmar International have committed to eliminate deforestation from their supply chains. Today, over half of all the palm oil in the world is guided by responsible, deforestation-free palm oil policies.
If enough people weigh in, we can achieve what we did with Kellogg's, Wilmar, and many other big companies and get Tim Hortons to be at the forefront of saving the Sumatran rainforest.
Tell Tim Hortons to stop using palm oil from destroyed rainforests and protect the Sumatran tigers’ home.
For more information:
Perils of palm oil put Tim Hortons under fire, The Globe and Mail, June 5th 2014